News

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The Four Phases of Design Thinking

I like this construct - it is useful for product design as well as for problem solving...
via http://blogs.hbr.org/cs/

Win the Sale by Winning Your Customer's Heart

The importance of courting the customer...
via http://web.hbr.org/email/archive/managementtip.php

Straight Talk About Word-Of-Mouth Marketing

A good article on the importance of tapping customer referrals...
via http://www.forbes.com/entrepreneurs

The Fab Five

Another resource available with some of the Venture Academy content...
via http://www.franklinsprings.com/news/

Market researcher taps social media for survey results

This looks like a wonderful new market survey concept to help entrepreneurs get a feel for the market quickly and inexpensively...but still, there is no substitute for talking to customer prospects directly
via http://springwise.com/

How Social Media Drives New Business: Six Case Studies

Excellent profiles of how some companies are successfully using social media successfully...
via http://techcrunch.com

A hierarchy of failure worth following

A good reminder of expecting failure and failing in the the right way in order to succeed...
via http://sethgodin.typepad.com/seths_blog/

Entrepreneur: You’re No Steve Jobs, So Look Before You Leap

Required reading for entrepreneurs on the point of understanding your customer, especially if you are developing an innovative product...
via http://techcrunch.com

Buying A Franchise With A Well-Known Brand Doesn’t Guarantee Success

Great article on some potential pitfalls when buying into a franchise. Also, interesting to note the the default rates of 25% on loans to Quiznos franchisees - something has really gone wrong there...
via http://smallbiztrends.com

3 Tips for Defending without Being Defensive

Many entrepreneurs are very defensive about any criticism of their business or business plan. These quick tips are a useful guide for how to handle that kind of feedback with grace...
via http://web.hbr.org/email/archive/managementtip.php

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